How to Find Emerging Generative Artists, Invest in Them and Win in the Long Term.

At the moment, I am developing my own platform that helps teams of generative artists create their art projects, but not only this. Also, I do generative art market analyses for a straightforward reason: I am a generative art collector. I wish each of my gains would be unmistakably valuable investments. The works of generative artists I am investing in should have value from both an economic and cultural perspective.

There are lots of agents advising on how to invest in contemporary art. Yet few of them have real-world expertise in generative art. It has emerged relatively recently, there is no such discipline in universities at the moment.

Here I give some general hints on understanding the contemporary generative art world and making a perfect investment decision.

All generative artists may be roughly divided into three big groups. Let’s learn the difference between them and why it’s essential for a long-term investment.

1. Artists with technically complex artworks

• There are generative artists who primarily focus on the technical side of their artwork.
• From this technical side, their works are incredibly literate and elaborate. They make art with so-called creative coding.
• Viewed from the point of art experience, these artists actually don’t have art education or expertise. Most of them deal with programming and work for companies. Still, they have some artistic abilities that enable them to operate in the generative art world.
• As for the creative component of artwork, these artists usually don’t have their own unique style. Their artwork has no original creative idea or purpose, so there is no strong conceptual content.

In my opinion, these technically perfect generative artists have a vague perspective for successful long-term investing. So it’s definitely worth keeping an eye on them, yet I won’t be rushing to buy their artwork.

2. Imitator artists

In the second big group, there are generative artists who imitate the style of prominent traditional painters.

• As for art experience, these “imitator artists” are programmers with a lot of coding experience yet they don’t have any exhibition history.
• They are able to create complex, unique code. Their works are attractive examples of creative coding.
• However, these artists haven’t developed their own unique artistic style. Their works are just talented imitations of traditional art paintings, they don’t express a new original thought. There is no “Big Idea” and no strong creative concept in their artworks.

Shortly said, future perspectives of these artists are pretty vague. So you may keep an eye on them, yet I don’t recommend buying them for your collection.

3. Artists with distinctive style

So, here we come to the generative artists with distinctive styles. Each of their works has notable and characteristic features.

• These artists usually have both technical and art education. They had the exhibition history long before the NFT technology emerged in the summer of 2021.
• Using creative coding, they are able to make technically complex original creative code.
• Creativity is an integral part of their artwork. These works are based on a creative concept and are not similar to any other existing art styles. Philosophically and conceptually, their works are bold and unique.

Future perspectives of these artists are high. Their artwork is estimated to be higher than others. I believe they particularly will be at the top of modern generative art in the future. They are truly worth investing in.

Here I’ve tried to summarize how the contemporary generative art market looks, and I hope this post will help you make a good choice when buying a collection of generative artworks.